Our Journey
Empowering individuals through choice and confidence!
Strands officially launched in 2024, but our journey began in 2019 with Shreya, a professional hair and makeup artist trained at Delamar, London. With extensive experience working with top fashion industry names, Shreya envisioned a brand that elevates the hair extension experience. We are dedicated to creating a unique brand that prioritizes exceptional quality, simplifies product selection, and enhances usage for everyone.
About Shreya
I spent my entire childhood at my mom’s salon, captivated by the transformation she brought to her clients through her hair and makeup skills. It was there that I discovered my own passion and knew I wanted to follow in her footsteps. After graduating, I dedicated myself to finding the best hair and makeup training institute, which led me to Delamar Academy in London. There, I had the privilege of learning from some of the most renowned international artists.
Driven by a desire to apply this knowledge and make my mark in India, I had the opportunity to collaborate with leading names in Bollywood and the fashion industry. Yet, my entrepreneurial spirit, inspired by my parents, pushed me to carve my own path. With this rich experience, I launched my own hair and makeup studio in Delhi. Daily interactions with clients made me realize how deeply hair affects self-esteem—its power to build or break confidence is immense, yet options are often limited. Motivated to address these challenges, I embarked on a journey to offer innovative solutions for hair problems and styling needs.
I'm thrilled to venture on this journey and look forward to making a positive impact on how people feel about themselves through.